Client Work
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Project Overview
ConcreteArmor is a fictitious company that specializes in decorative concrete coatings for commercial and residential clients. This company is a leading provider of high-quality decorative concrete coatings, revolutionizing the way people perceive and enhance their concrete surfaces. I was tasked with designing a logo that would represent this company's mission and techniques.
Process
The design process began with seeking the logo designs of this company's competitors. The goal of this step isn't to blend in and lack uniqueness, but rather to take note of the visual direction similar companies are taking and understand the context behind those decisions.
Through brainstorming and sketching, I set a goal to combine the elements of the concrete coating process and the concept of armor.
